#MyFamilyCan

A creative solution celebrating Aussie farmers. The design was so popular it is still used by SPC to this day - almost ten years later.

Part of the campaign involved rewarding Australians who showed their support by giving them a physical slice of ownership. Hundreds of unique plaques bearing the names of everyday families who participated with the hashtag ‘#MyFamilyCan’ were nailed to trees in SPC orchards to show the extent of the farmers’ appreciation. The campaign also won over 100 international awards, including five Grand Prix awards.