Gift Yourself

While every brand is shouting about how they’re the perfect gift come Christmas, our strategy for Personalised Plates Queensland was to acknowledge that it can be a stressful time and remind everyone not to forget about themselves. 

The campaign launched with special build outdoor. In digital, we created Facebook videos that opened on a curated GIF to act as a thumb-stopper in the newsfeed. We also hacked Instagram’s story function, creating a ‘tap to unwrap’ interactive video.