#LiftLegend

We all remember those nights out when you’d call on your Mum to be your taxi home. Your #LiftLegend could be a mate, your missus or even your Great Aunt Mildred… as long as they get you home safely.

This integrated anti-drink driving campaign for Queensland's Transport and Main Roads rolled out across all media channels, including TV, digital, social, radio, bottle shop media and activations at summer cricket events.