#BreakaFlip

How do you get 12 – 18 year olds to buy more Breaka? Hijack what they’re already doing. Picking up on the water bottle flip sensation taking social media by storm, we created our own version encouraging young Aussies to send in their best Breaka bottle flips. The most talented flippers stacked up to 3,000 views on just one trick shot, achieving tonnes of free reach. The campaign saw 80,000 interactions through Facebook and Instagram, with a 200% sales increase compared to previous on-pack promotions.