Dinner Without The Drama

Cats can be very picky eaters (unlike dogs), especially if they’re fed the same thing every night. So when Whiskas brought out their new Tasty Mix variety packs, our idea was to dial up the drama. Helping cat owners realise they could avoid those toddler-style dinner antics by just giving their cats Whiskas. We partnered with photographer Chillary to capture our angry cats - all whilst on a shoestring budget and telling our story in six short seconds. The campaign also included a highly targeted TV ‘pawse’ ad, which would appear when viewers paused their streaming on dramatic TV shows like MAFS or even the renowned Acatemy Awards in Hollywood.