Hello there! I’m KT, a Melbourne-based senior art director.
Over ten years ago, I started out as a bright-eyed social media creative at Leo Burnett Melbourne - with an honours degree in Communication Design and AWARD School already under my belt.
In the first two years of my career, I won at Cannes Lions, D&AD, Effies, Clios, One Show, LIA, Spikes, WARC, New York Festivals, and AdFest (see apologetically long list below). But more importantly – I emerged as a level 10 meme lord, which has influenced my social and digital-first thinking.
I've worked at top agencies all across Australia including VML, Publicis Worldwide and Ogilvy. Since then, I’m back in Melbourne avoiding sunburn and kicking goals at WPP’s T&Pm. Great success.
When I’m not cracking the next big idea, you’ll find me at the local dog park trying to get my family dog Rossi to give back another dog’s ball. I also enjoy people watching, guacamole and finding new brunch spots.
Feel free to give me a bell at testakatelyn@gmail.com
What I’ve been up to:
Award School Tutor, 2024
Swinburne University Guest Lecturer
Youngbloods Committee Member, 2020 - 2023
The Aunties Mentorship Program, Mentee
Awards:
Freddo Look Outside Guide:
The One Show – Shortlist (Print & Promotional)
The Caples Awards – Bronze (Print)
AWARD Awards – Finalist (Health Awareness and Social Responsibility)
CampaignBrief’s The Work – Print Craft, Local Culture & Insights
Real Media Awards – Winner (Recreation and Leisure)
Powerball Gift Jet:
BADC Silver - Promos and Activations
BADC Silver - Outdoor Media Advertising
BADC Bronze - Outdoor Media Ambient
Hewlett Packard Digital Print Excellence Awards - Outdoor Advertising
Breaka Flip:
BADC Gold - Promos and Activations
SPC #MyFamilyCan (Main Awards):
CANNES LIONS - Bronze Lion: Promo and Activation
Effie Awards Silver - Food Category
D&AD AWARDS - Pencil: Integrated & Innovative, Media/Integrated – Large Business
D&AD Impact Wood Pencil Responsible Production & Consumption
APMA AWARDS - Winner: Grand Prix
SPIKES - Grand Prix: Integrated
ADMA AC&E AWARDS - Winner: Most Effective Use of Content
KINSALE SHARKS - Gold: Media Excellence - Digital Media Integration
New York Festivals Gold - Integrated/Mixed media Products & Services
Adfest Grand Prix - Effective Lotus Campaign Success
Mobius Awards Best In Show Direct
SPC #MyFamilyCan (Additional Awards and Finalists):
Big Won Rankings #14 Big Won Rankings – Direct Campaigns
Big Won Rankings #25 Big Won Rankings – Most Awarded Campaigns
The Gunn Report - Bullet from the Gunn
WARC 100 #9 Most Effective Campaign in the World
The Good Report List #24 campaign for social responsibility
One Show Merit Award - Cross-Platform Integrated Branding
One Show Merit Award - Cross-Platform Innovation: Brand Transformation
One Show Shortlist - Social Media Branded Social Post
Spikes Finalist - Creative Effectiveness
Webby Awards Nomination - Online Film & Video Integrated Campaigns
New York Festivals Finalist - Creative Marketing Effectiveness Brand Loyalty
New York Festivals Finalist- PR Best Use Of Medium
Adfest Gold Promo Lotus - Best use of Merchandising/In-Store Marketing
Adfest Silver Promo Lotus - Best new Product Launch/Re-launch at Retail
Adfest Silver Design Lotus - Packaging Design
Adfest Silver Media Lotus - Best Integrated Media Campaign
Adfest Silver Outdoor Lotus - Point of Sale Display
Adfest Bronze Direct Lotus - Direct Campaign for Retention/Loyalty
Adfest Bronze Interactive Lotus - Best Integrated Digital Campaign
Adfest Finalist Best Integrated Direct Campaign
Adfest Finalist Design Lotus – POS Small Scale
AWARD Awards Silver Promo and Experiential Best New Product Launch
AWARD Awards Silver Market Disruption and Product Service Development
AWARD Awards Silver Direct - Integrated Solutions
AWARD Awards Bronze Poster and outdoor - Targeted Indoor, Individual
AWARD Awards Bronze Direct - Digital Direct Response, Campaign
AWARD Awards Bronze Integrated Campaign
WARC Shortlist Insight & Strategic Thinking
Facebook Awards APAC Regional Winner
Caples Gold Integrated Campaign
Caples Silver Launch Campaign
FAB Awards Silver Packaging Design / Design Effectiveness
Mumbrella Awards Shortlist Content marketing strategy of the year
Asian Marketing Effectiveness Awards Bronze - Food Products
Young Guns Bronze Creative Awards Promotions
ADMA AC&E Awards Highly Commended - Social Media Campaign
ADMA AC&E Awards Finalist - Art Direction
ADMA AC&E Awards Finalist - Digital and Social Advertising
Commscon Awards Shortlist - Best Social Media or Digitally-led Campaign
Commscon Awards Shortlist - Launch or Re-launch Campaign of the Year
AME Awards Regional Platinum Award
AME Awards Gold - Products & Services - food, non-retail
AME Awards Gold - Use of Discipline – design
AME Awards Gold - Use of Medium - social video
Festival of media Asia Pacific Gold Best Launch Campaign
Festival of media Asia Pacific Shortlist Twitter Live Marketing Award
Mobius Awards First Place - Product/Brand Re-launch
Mobius Awards Second Place - Food, Beverages
Big Won Rankings #8 Top integrated campaign
Big Won Rankings #14 Top direct campaign
Cannes Lions Finalist Direct - Integrated Campaign led by Direct Marketing
Cannes Lions Finalist Promo and Activation - Product Launch/Re-launch
Cannes Lions Finalist Promo and Activation - Use of social audience
Cannes Lions Finalist Outdoor - Ambient - Non-standard indoor advertising
Cannes Lions Finalist PR - Food & Nutrition
Clio Awards Silver Engagement/Experiential
Clio Awards Bronze Integrated Campaign
Clio Awards Finalist Public Relations - Brand Development
Spikes Silver Media – Fast Moving Consumer goods
Spikes Silver Outdoor – Non-Standard Indoor Advertising
Spikes Silver Promo & Activation – Fast Moving Consumer goods
Spikes Silver Promo & Activation – Use of Merchandising/In-store Experience
Spikes Silver PR – Brand Voice (Including Strategic Storytelling)
Spikes Bronze Digital – Social Video
Spikes Bronze PR – Fast Moving Consumer Goods
Spikes Bronze Promo & Activation – Product launch/ Re-Launch
Spikes Finalist Digital – Response/Real-Time Activity
Spikes Finalist Direct – Fast Moving Consumer Goods
Spikes Finalist Integrated Campaign Led by Direct
Spikes Finalist PR – Launch or Re-Launch
LIA Awards Bronze Integration – Multimedia Campaign
LIA Awards Bronze Package Design – Product Line
LIA Awards Finalist Non–Traditional – Foods
IAB Mixx Bronze Cross-Media Integration
EPICA Awards Silver Experiential & Shopper Marketing
EPICA Awards Silver Online Campaigns – Food & Drink
MASHIES Shortlist Best Use of Branded Video within Facebook
APMA Awards Gold Best Shopper Marketing Campaign
APMA Awards Gold Best Retail Account Specific or Channel Specific Campaign
APMA Awards Gold Best Brand Building Campaign
APMA Awards Gold Best Activity Generating Brand Loyalty
ADSTARS Silver Branded Entertainment Videos
ADSTARS Shortlist Campaign Video
BEfest Awards Silver Best Branded Content Campaign
ADMA AC&E Awards Winner Most Effective Use of Content
ADMA AC&E Awards Highly Commended Ambient or Experiential
ADMA AC&E Awards Highly Commended Art Direction
ADMA AC&E Awards Finalist Integrated Campaign
ADMA AC&E Awards Finalist Customer Retention/Loyalty Campaign
ADMA AC&E Awards Finalist Customer Acquisition Campaign
ADMA AC&E Awards Finalist Social Media Campaign
ADMA AC&E Awards Finalist Digital & Social Advertising
ADMA AC&E Awards Finalist Broadcast:TV, Cinema, Radio
Kinsale Sharks Bronze Media Excellence - Best Targeted Campaign
Kinsale Sharks Finalist Integrated Campaign - Best campaign
Kinsale Sharks Finalist Digital - Online Video
Kinsale Sharks Finalist Digital - Social Media