Look Outside Guide

Freddo is a brand invested in protecting frogs. We wanted to inspire the next generation - getting kids off screens and out into nature. So we created Freddo’s LOOK Outside Guide, a children’s activity book. The catch? It can only be read outside in sunlight, thanks to it’s special UV-activated ink.

Kids needed to be outdoors in order to complete the activities and learn more about Freddo the frog as well as his natural habitat. Through the craft of print, thousands of Aussie kids were encouraged to head out into the great outdoors and discover nature. Take that screen time.