Make Sit Happen

When Schmackos New Zealand launched a new type of treat specifically designed for training dogs, we knew we had to dial up the mischievous, tongue-in-cheek energy. Our insight and idea stemmed from the thought: what’s the very first thing you teach your dog to do?

‘Make Sit Happen’ was accompanied by other fun puns such as ‘seal the heel’ - encouraging Kiwi pup owners to help their dog learn new skills and of course go wacko for Schmackos.